“Headless commerce” is a phrase that will get thrown round lot (I’ve typed it a number of occasions in the present day already), however Vue Storefront CEO Patrick Friday has an particularly vivid means of utilizing the idea for instance his startup’s place within the broader ecosystem.
“Vue Storefront is the bodiless entrance finish,” Friday mentioned. “We’re the strolling head.”
In different phrases, whereas most headless commerce corporations are targeted on creating back-end infrastructure, Vue powers the entrance finish, particularly the progressive net functions with which shoppers truly work together. The corporate describes itself as “the lightning-fast front-end platform for headless commerce.”
Friday mentioned that he and CTO Filip Rakowski created the Vue Storefront expertise as an open-source mission whereas working at e-commerce company Divante, earlier than ultimately spinning it out right into a separate startup final yr. The corporate was additionally a part of the most recent class at accelerator Y Combinator, and it recently raised $1.5 million in seed funding led by SMOK Ventures and Movens VC.
“We needed to arrange a brand new entity in the course of COVID, we needed to elevate in the course of COVID and we needed to persuade the company to eliminate the product in the course of COVID,” Friday mentioned. He even recalled signing papers with an investor one morning in early December and doing an interview with Y Combinator that night.
As they’ve created a enterprise across the core open-source expertise, Friday and his staff have realized that Vue has extra to supply than simply constructing net apps, as a result of it connects e-commerce platforms like Magento and Shopify with headless content material administration methods like Contentstack and Contentful, funds methods like PayPal and Stripe and different third-party companies.
Actually, Friday mentioned prospects have been telling them, “You’re just like the glue. Headless was so advanced to me, after which I obtained this Vue Storefront factor to come back in on prime every part else and be the glue connecting issues.”
The platform has been used to create greater than 300 shops worldwide. Friday mentioned adoption has accelerated because the pandemic and ensuing development in e-commerce have pushed companies to comprehend they’re utilizing “this legacy platform, utilizing outdated frameworks and applied sciences from 4 or 5 years in the past.”
Rakowski added, “We additionally see that many purchasers truly come to us deciding that Vue Storefront could be step one of migration to a different platform. We will rapidly migrate the entrance finish and write back-end agnostic code.”
As a result of it had simply raised funding, the Vue Storefront staff didn’t take part within the latest YC Demo Day, and it will likely be presenting on the subsequent Demo Day as a substitute. Within the meantime, the corporate can be holding its personal digital Vue Storefront Summit on April 20.