To coincide together with his upcoming Tremendous Bowl halftime efficiency, The Weeknd teamed up with the NFL, Roc Nation and Bravado to create limited-edition Tremendous Bowl-themed attire. As a part of the collaboration, the NFL Basis can be auctioning off a custom Wilson football signed by the Grammy-winning singer, and donating proceeds from the sale to the charity Feeding America.
Launched on Saturday, the pink, black and white collections characteristic T-shirts and hoodies by designer Warren Lotas, handcrafted varsity leather-based jackets from Jeff Hamilton and a customized black leather-based Wilson soccer branded with The Weeknd’s document label’s XO emblem. The attire designs additionally embrace the XO typography, together with a skeleton — carrying facial bandages mimicking these not too long ago worn by The Weeknd — above Raymond James Stadium, the location of Tremendous Bowl LV.
In keeping with the NFL, that is the league’s most intensive product launch for a Tremendous Bowl halftime present performer.
The capsule provides to The Weeknd’s acknowledged plans to create a different experience for Tremendous Bowl followers. At a press conference on Friday, he dropped hints in regards to the expertise, which he is spent $7 million of his own money on, in keeping with Forbes. When requested about studies that the stage would really be within the stands, the singer would not reveal a lot, however did say he “needed to form of do one thing that we have by no means performed earlier than.”
On Saturday, the singer launched a teaser video of him having fun with a decadent unfold on the sector as footballs rained down on him.
After the sport, the league will launch a live visual album that includes the halftime present, together with Jazmine Sullivan and Eric Church’a rendition of the and H.E.R.’s efficiency of “America the Stunning.”
Tremendous Bowl LV is scheduled to start out at 6:30 p.m. ET on Sunday..