The Singapore Tourism Board (STB) has introduced the launch of the SingapoReimagine MICE Digital Present, the primary such collaboration between STB and native MICE gamers. Organised by STB, the two-day occasion shall be held from third to 4rd March 2021 and is a part of Singapore’s efforts to catalyse the MICE business’s restoration and generate enterprise alternatives for companions. About 700 members are anticipated on the present.
The occasion will function a domestically curated programme that features live-streamed cultural and leisure excursions, culinary masterclasses by superstar cooks, and a dwell panel dialogue with business leaders on organising pilot occasions in Singapore. It should additionally facilitate 1-on-1 digital conferences between members and as much as 40 main suppliers like resorts, conference centres and tour operators.
Throughout the digital 3D setting, members can navigate the digital commerce present ground simply with their cellular units and join with exhibitors, corresponding to Gardens by the Bay, Singapore Airways and Sentosa Growth Company. They will additionally atone for varied occasion programmes on demand and participate in trivia quizzes to win prizes. The highest 5 voted consumers will every win a hosted journey to Singapore on Singapore Airways, inclusive of a hosted keep and unique experiences.
Edward Koh, Government Director (Conventions, Conferences & Incentive Journey), Singapore Tourism Board, stated, “Singapore has began its journey to reimagine the way forward for enterprise occasions, and we’re doing so in partnership with our MICE business to push new boundaries utilizing know-how and creativity. The SingapoReimagine MICE Digital Present demonstrates how we’re reworking business fashions to grab new alternatives, and underlines our repute as a secure, trusted and progressive vacation spot for enterprise occasions. We look ahead to having delegates from all over the world be part of us on this journey of exploration and reimagination.”
Kenny Goh, founding father of MICE Neurol, stated, “We’re excited to associate STB for the SingapoReimagine MICE Digital present, not simply to ship a platform to attach consumers and sellers, but additionally to co-curate experiences and gamification to reinforce the Singapore vacation spot expertise. Singapore has each the bodily and digital infrastructure to be the centre of world occasions and we hope to do our half to reignite the MICE business and proceed to model Singapore as a number one MICE vacation spot.”
Innovation in a time of disruption
The SingapoReimagine MICE digital present goals to convey like-minded business stakeholders collectively. It additionally presents a chance for native MICE business gamers and tour operators to showcase their creativity, as they rework their companies within the new COVID-19 setting.
STB has partnered with MICE Depot to ship the occasion’s digital content material and dwell panel dialogue. The occasion company pivoted its enterprise final 12 months, tapping on STB’s Enterprise
Enchancment Fund (BIF) to develop its digital capabilities and cater to the robust demand for digital and hybrid occasions.
Francis Tan, Director of MICE Depot stated, “Partnering STB for this occasion has allowed us to showcase our technical know-how in creating digital content material for occasions and likewise enabled us to sharpen our skillsets. With the COVID-19 pandemic, we noticed a have to pivot and adapt our enterprise. As such, we invested within the growth of our personal in home occasion studio and created inner coaching programmes to equip our workers with ability units for broadcasting occasions with the intention to create high quality digital and hybrid occasions.”
Members may also look ahead to 7 distinctive experiences completely curated for them, together with dwell cultural excursions at Waterloo Road and Little India; masterclasses by homegrown distillery Brass Lion Distillery and Malcolm Lee, chef-owner of the world’s first Michelin star Peranakan restaurant Candlenut; and a behind-the-scenes tour of one among Singapore’s oldest espresso outlets, Killiney. To additional improve the expertise, expertise kits shall be despatched to chose members, permitting them to take part alongside the periods or benefit from the actions at their very own tempo.
The SingapoReimagine MICE Digital Present comes beneath the umbrella of the SingapoReimagine initiative launched by STB in November 2020 to reimagine journey for Singapore and the remainder of the world, and to collectively form the way forward for our tourism sector.