There’s an “uber for every part” lately and now there are “Ubers for private cooks”. Simply check out PopTop or 100 Pleats as an illustration. Now in London, there’s Yhangry (which manufacturers itself because the appropriately shouty YHANGRY). This can be a “non-public chef events at house” web site, and little doubt an app sooner or later. The startup has now raised a $1.5 million Seed spherical from numerous notable UK angels which additionally features a few UK VCs for good measure, in addition to ‘Made In Chelsea’ TV star Ollie Locke.
Founders Heinin Zhang and Siddhi Mittal created the startup earlier than the pandemic, which lets folks order a made-to-measure feast on-line. Though it trundled alongside till Covid, it needed to pivot into digital chef courses throughout lockdowns final 12 months and this. The corporate is now poised to reap the benefits of London’s unlocking, which is able to see authorized outside and indoor eating return.
The startup additionally speaks to the decentralization of experiences occurring within the wake of the pandemic. In 2019 we have been figuring out in gyms and going to eating places. In 2021 we’re figuring out at house and bringing the restaurant to us.
Usually reserving non-public dinner events entails numerous trouble. The concept right here is that Yhangry makes the entire affair as simple to order as an Uber Eats or Deliveroo.
Buyers within the Seed spherical embrace Carmen Rico (Blossom Capital), Eileen Burbidge (Ardour Capital), Orson Stadler (Antler) and Martin Mignot (Index Ventures), Made In Chelsea star Ollie Locke, plus fellow tech founders together with Jack Tang (City), Adnan Ebrahim (MindLabs), Alex Fitzgerald (Cuckoo Web), Georgina Kirby (Vinehealth) and Deepali Nangia (Alma Angels). Yhangry’s assertion stated all of the buyers are additionally eager prospects. I guess they’re.
Co-founder Mittal stated in an announcement: “By making non-public chef experiences extra accessible and inexpensive, our prospects commonly inform us they’re lastly capable of meet up with buddies at house… 70% of our prospects have by no means had a non-public chef earlier than and for them, the liberty and suppleness to curate their very own night is priceless.”
Yhangry now has 130 cooks on its books. Cooks need to go a cooking trial and cling to Covid guidelines. The funding will probably be used to double the scale of the startup’s group.
The menus begin at £17pp for six folks. The worth of the reserving covers every part, together with the price of the recent elements, however prospects can add extras, equivalent to wine and so forth. Since its launch in December 2019, the agency says it has served greater than 7,000 Londoners.
Yhangry says it would enter key European markets, equivalent to Paris, Berlin, Lisbon and Barcelona.
How will Yhangry survive post-Covid, with eating places/bars opening up once more?
Mittal stated: “When eating places have been open between our launch and March 2020, we noticed demand as a result of folks need to have the ability to spend time with their buddies in a relaxed setting, and aren’t restricted to the two-hour slot you get in a restaurant. As soon as locations begin to open up once more, we imagine Yhangry will comply with this pattern of at-home eating and socializing – to not point out for people who find themselves not prepared but to exit to a busy pub or restaurant.”