The coronavirus pandemic has elevated our collective display screen time, and that’s notably true on cell units. In response to a brand new report from cell knowledge and analytics agency App Annie, world customers at the moment are spending a median of 4.2 hours per day utilizing apps on our smartphones, a rise of 30% from simply two years prior. In some markets, the typical is even larger — greater than 5 hours.
Within the first quarter of 2021, the every day time spent in apps surpassed 4 hours within the U.S., Turkey, Mexico and India for the primary time, the report notes. Of these, India noticed the largest leap as customers there spent 80% extra time in smartphone apps within the Q1 2021 versus the primary quarter of 2019.
To place this in perspective within the American market, Nielsen had final 12 months reported consumers were spending round 4 and half hours watching stay or time-shifted TV, however solely 3 hours, 46 minutes utilizing smartphone apps.
Nevertheless, we must always level out that Nielsen and App Annie’s evaluation can’t essentially be in contrast straight, as a result of App Annie solely measured time spent on Android units — and lots of Individuals use iPhones. Nielsen, in the meantime, depends on panels to realize a consultant sampling. Nonetheless, the broad strokes listed here are that cell apps appear to be a extra common technique of leisure than the nice ol’ American pastime of watching TV.
The brand new report additionally notes that three markets — Brazil, South Korea, and Indonesia — noticed the typical every day time spent in apps leap to over 5 hours this previous quarter.
It may be tough to find out which apps are driving these modifications as probably the most downloaded apps have a tendency to stay the identical quarter after quarter. The highest charts are dominated by the same old names like TikTok, YouTube and Fb, for instance. That’s why App Annie now tracks what it calls “breakout apps,” that are those who noticed spikes in quarter-over-quarter downloads throughout each iOS and Android.
In Q1 2021, Western markets noticed a pointy rise in safe messaging apps, Sign and Telegram. Sign, as an example, positioned first within the U.Ok., Germany, and France, and fourth within the U.S. as a “breakout app” for the quarter. Telegram was No. 9 within the U.Ok. No. 5 in France, and No. 7 within the U.S.
Funding and buying and selling apps have been additionally common within the quarter, with Coinbase’s crypto app at No. 6 within the U.S. and U.Ok. on this listing, whereas Binance was No. 7 in France. Crypto buying and selling app Upbit, in the meantime, was No. 1 in South Korea. The fee app, PayPay was the No. 1 breakout app in Japan. And Robinhood was No. 2 within the U.S.
Clubhouse additionally made a displaying on the “breakout” charts, because it gained floor in non-U.S. markets like Germany and Japan, the place it ranked No. 4 and No. 3, respectively.
China’s breakout chart was completely different, with a concentrate on video apps like TikTok, Kwai, CapCut and iQIYI.
TikTok’s affect on video games was additionally obvious within the quarter. The sport Excessive Heels from Istanbul-based Rollic (now owned by Zynga), was closely marketed on TikTok, sending the title to No. 1 within the U.S. and U.Ok.’s “breakout” video games charts, in addition to No. 3 in China, No. 7 in Germany, and No. 6 in Russia.
Different hyper-casual video games did effectively, too, together with Challenge Makeover, DOP 2: Delete One Half, and Cellphone Case DIY.
Crash Bandicoot: On the Run additionally broke out within the quarter. Regardless of launching on March 25, the sport noticed 21 million downloads in 4 days, turning into the highest breakout app in Germany, No. 2 within the U.S., No. 3 within the U.Ok, and No. 9 in France.