- Dance to Free Fireplace’s official Holi music quantity – “DNA Mein Dance” – composed by ace composers Vishal & Shekhar and starring famous person Hrithik Roshan
- Watch the three-part “Sport. Set. Match” sequence following Jay and Meera, who meet by likelihood in Free Fireplace, compete collectively in duo mode, and unleash their true colours
- Witness Mumbai come alive with graffiti of your favourite Free Fireplace characters
India, March twenty sixth, 2021 – Free Fireplace, the world’s most downloaded cellular recreation in 2020 and 2019, is all set to have fun a colourful Holi with Survivors throughout India. Developed and revealed globally by Garena, Free Fireplace has lined up a number of thrilling actions, rewards, and extra for Survivors to get pleasure from this vibrant competition, which is able to culminate within the occasion’s peak day celebrations on March twenty eighth.
Garena’s Holi occasion builds on its steady efforts to supply actually localized experiences to the Indian gaming group whereas additionally permitting them to benefit from the competition of colours from the consolation and security of their houses.
Dance to Free Fireplace’s official Holi 2021 music quantity
As a part of the Holi celebrations, Free Fireplace will drop its official Holi 2021 music video, “DNA Mein Dance,” on the competition’s eve, March twenty seventh. It’s going to star one in every of India’s greatest superstars, Hrithik Roshan, as his in-game character, Jai. The enjoyable and catchy dance quantity consists by celebrated Indian composers Vishal & Shekhar, and sung by Vishal Dadlani, with lyrics by the legendary lyricist Kumaar, and curated and developed by Common Music India. The tune might be out there throughout the highest music platforms in India.
Dedicated to the spirit of #IndiaKaBattleRoyale, the music video brings collectively a few of the greatest names within the Indian leisure business, showcasing Garena’s efforts to have interaction with the expansive gaming group within the nation via localized content material.
Vishal & Shekhar mentioned:
“DNA Mein Dance’ is an absolute earworm that we created particularly for the Free Fireplace group to have fun Holi. Similar to the competition, the funky quantity is all about having enjoyable, and we’re delighted to have teamed up with Hritik and UMI to deliver the music, movie, and gaming communities collectively to get pleasure from this event.”
Catch a sneak preview of “DNA Mein Dance” within the tune’s teaser trailer right here:
Rejoice Holi with thrilling in-game actions, rewards
Survivors have labored exhausting to collectively take down the Demoness and restore the entire colours she stole again to the sport within the final two weeks. Peak day might be on March twenty eighth, for which Survivors might want to prepare with their shade palette, log into the sport, and play to earn thrilling rewards!
The slew of in-game occasions embody the login and playtime occasions for Survivors to win a Netherworld Troop’s Blade and 50x Dice Fragments. From March twenty eighth, Survivors may also acquire rewards just like the Punkster Runner Bundle and the One-Finger Pushup emote from the “Struggle for colors” and “Restore colours for Free Fireplace” occasions.
Moreover, to have fun Holi collectively and make it much more particular, Free Fireplace will reward Survivors who name again their outdated associates to the sport with a Neon Bunnyhead masks.
Particular Free Fireplace Holi net sequence
Free Fireplace has rolled out a three-part net sequence manufacturing, Sport. Set. Match, which follows Survivors Jay and Meera, who meet by likelihood in-game, forge a friendship, and unleash their true colours.
The just lately launched movies have collectively garnered over 6 million views throughout all official social media channels. Watch the episodes right here:
Portray town of Mumbai with Free Fireplace
That’s not all! As a part of the colourful Holi marketing campaign, Free Fireplace has introduced town of Mumbai alive by way of giant-sized graffiti art work of your favourite Free Fireplace characters.
Go to the next places within the metropolis to soak up the colourful masterpieces:
Take a look at the teaser right here:
Free Fireplace’s continued dedication in the direction of its Indian group
This Holi marketing campaign takes ahead Garena’s efforts to entertain and interact the Free Fireplace Indian group with localized experiences particularly tailor-made to their preferences.
Some highlights embody India’s Republic Day occasion, the introduction of Hindi into the sport, the streaming of esports tournaments in native languages, and the internet hosting of group engagement occasions akin to a YouTube influencer engagement social gathering in Goa.
Final yr, Free Fireplace additionally launched the “Gentle Up Bermuda” marketing campaign to have fun a #FreeFireDiwali with all its followers throughout India. The sport partnered with famous person Hrithik Roshan within the “Be The Hero” marketing campaign to launch the sport’s first playable Indian character and developed the #IndiaKaBattleRoyale digital and outside campaigns.